My Carbon Action

A transaction-based lifestyle carbon footprint calculation tool

My Carbon Action is for sustainably responsible financial service providers and merchants who are committed to helping their customers take steps towards a 1.5 degree lifestyle.

“Our calculation is based on country-specific data and individual lifestyle choices – a combination that no other calculation tool takes into account.”

Changes in consumption patterns and the shift towards 1.5 degree lifestyles should be an integral part of addressing climate change. That’s why Enfuce developed My Carbon Action, which we offer to banks, merchants and various financial service providers who want to help their customers change their lifestyles through sustainable and responsible consumption. Our transaction-based model automatically calculates the CO2 emissions of every purchase, providing consumers with individual insights on the environmental effects of their consumption. Our calculation is based on country-specific data and individual lifestyle choices – a combination that no other calculation tool takes into account.

The service is offered as a turn-key solution that merchants or financial service providers like banks can integrate into their existing platforms.

Connect to our services

Banks, Neobanks, Financial Service Providers

The carbon footprint of each purchase is estimated from digital transactions based on consumer spend and the product or service’s carbon intensity data.

Merchants

The carbon footprint calculation can be done on a product category or product level, depending how much data is available on specific product/service.

Suppliers

The carbon footprint is calculated on a product level, which takes into account the environmental impact of a product’s entire lifecycle, from resource extraction, processing, and logistics to use and disposal.

The only way to reduce an individual’s carbon footprint is by making it personal

It’s estimated that 70 % of emissions are caused by individual consumption – so we have both huge potential and a real responsibility to address climate change through consumer behavior. The first step is to let consumers worldwide understand better how their daily decisions affect their carbon footprint.

Eating

Eating habits are more than a question of taste – what we eat forms one of the biggest portions of our personal carbon footprint.

Shopping

How is the carbon footprint of shopping formed? There’s a lot more to consider than merely the origin and the materials of the product.

Moving

What if the carbon footprint of transportation was added to the equation when choosing a mode of transport?

The science behind My Carbon Action

My Carbon Action is based on a validated calculation method called Life Cycle Assessment (LCA), which has been developed together with D-mat, a Finnish consultancy experienced in lifestyle carbon and material footprint calculations. The calculation takes into account the environmental impacts of a product’s entire lifecycle from raw-material extraction, manufacturing and transport to use and disposal.

“We are happy to collaborate with Enfuce for this new service. My Carbon Action goes beyond traditional carbon footprint calculators because it provides consumers with direct feedback on the carbon footprint of their purchases. This feedback can help adjust the consumers’ carbon footprint on the basis of their actual consumption,”

CEO Dr. Michael Lettenmeier, D-mat ltd.

Towards a 1.5-Degree Lifestyles

The report 1.5-Degree Lifestyles: Targets and Options for Reducing Lifestyle Carbon Footprints by the Institute for Global Environmental Strategies, Aalto University, and D-mat ltd. demonstrates that changes in consumption patterns and lifestyles are critical and should be an integral part of addressing climate change.

Download report

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A transaction-based lifestyle carbon footprint calculation tool