MySeatAtTheTable – Leading with authenticity and creative conviction

At Enfuce, diversity isn’t a campaign. It’s the foundation of how we build, how we lead, and how we show up every day.

As a female-founded and female-led company, we don’t just talk about representation. We put real influence in people’s hands and expect them to use it.

Now in its third year, My Seat at the Table has grown from an International Women’s Day moment into something more permanent: a platform for honest perspectives, unfiltered experiences, and the kind of conversations that don’t always fit neatly into a campaign calendar.

This series is about the women shaping fintech from the inside, challenging what leadership looks like, and creating space for others to do the same.

In this chapter, we sit down with Nicole Heringer, VP of Brand and Communications, whose work doesn’t just tell the Enfuce story, it defines how it’s understood, experienced and trusted. From immersive brand moments to strategic communications, she operates at the intersection of creativity, reputation and business impact.

We talk about what really sits behind the moments people see, why storytelling is only one part of the equation, and what it means to have a seat at the table when you’re willing to challenge it.

Let’s start with you. What is your role at Enfuce, and what’s something about your job that might surprise people?

My role spans both brand and communications, and while those areas are often separated, in reality they’re tightly connected.

On one side, there’s brand: defining who we are, what we stand for, and how that translates into something people can actually feel. That means building clear value pillars, shaping our narrative, and ensuring consistency across every touchpoint.

Alongside that sits communications, where that narrative is actively managed in the real world. That includes reputation management, crisis communications, stakeholder messaging and navigating moments of change as the company evolves.

What makes the role exciting is that it constantly moves between long-term strategy and real-time decision making.

An event, a video or a piece of content might feel effortless, but each of those moments is part of a broader strategy about how we’re perceived by customers, partners and investors. Because ultimately, perception builds trust, and trust enables growth.

There’s also a strong team element behind it all, aligning different functions and creating clarity in fast-moving situations. If we’ve done it well, it feels easy. But it’s always intentional.

International Women’s Day has been around for over a century. What do you hope we’ll finally be celebrating one day?

It might sound like a cliché, but I hope it becomes less about equality and more about enabling women to achieve what they actually want, on their own terms.

I’m also realistic. Inequality will probably always exist in some form. But I’d like to see the focus shift away from symbolic gestures and more towards real support and action between women.

Because success looks different for everyone. Not every woman wants the same career or the same life, and that’s exactly the point.

So for me, the goal is clear. A world where women have the space and opportunity to define success for themselves, and the freedom to pursue it. Where International Women’s Day becomes less about recognition and more about momentum.

Was there a moment at Enfuce when you felt your seat at the table truly mattered?

A defining moment was our rebrand in 2023.

The management team approved it in one go, which for me was a clear signal of trust. Not just in the creative direction, but in the strategic thinking behind it. That kind of trust gives you the space to do your best work.

That same trust shows up in how communications is valued more broadly. Being seen as a trusted advisor on reputation, messaging and how we navigate change is a key part of having a real seat at the table.

It’s also reflected in how I’ve been able to represent Enfuce externally. Over the past year, I’ve had the opportunity to represent Enfuce more actively, from speaking about compliance and trust alongside our Chief Risk Officer Daniel, to exploring “happiness built in” with our CMO Vanessa, and contributing to conversations around redefining B2B fintech marketing across Europe.

Being trusted to represent the company in those spaces, and to help shape industry conversations, is something I’m genuinely proud of. For me, that combination of trust, freedom and external voice is what makes the role meaningful.

In your role, what does sharing the table mean to you?

For me, sharing the table is about extending the same trust I’ve been given. It starts with creating an environment where people feel confident to bring ideas forward, challenge thinking, and take ownership of their work.

A big part of that is supporting the development of the team, especially those earlier in their careers, and giving them the space to grow in a direction they are genuinely excited about.

It’s also about creating clarity in moments that can feel uncertain, so people can focus on doing their best work with confidence.

Because it’s not about having all the answers. It’s about creating the conditions where good ideas can come from anywhere, and where people feel supported to act on them.

If you could invite three women, alive or from history, to sit at your table for one meaningful conversation, who would they be and what would you ask them?

The first would be Bozoma Saint John, a former Chief Brand Officer at companies like Uber and Netflix, known for her bold, highly authentic leadership style. I’d want to understand how she’s maintained that level of authenticity in high-pressure corporate environments without diluting it.

The second would be Cindy Gallop, an advertising veteran turned outspoken advocate for gender equality and transparency in business. She’s spent years challenging how women value their work and how they’re valued by others. I’d ask her how she’s seen that evolve and where she believes the biggest shifts still need to happen.

The third would be Joan Didion, one of the most influential writers of her time, known for her precise and deeply honest voice. I’d be interested in exploring the boundaries of authenticity in storytelling, and whether there’s ever a point where honesty becomes too much.

If you could give one piece of advice to your younger self on her first day in the job market, what would it be?

Find an environment where you can actually be yourself.

Early in your career, it’s easy to feel like you need to adjust or fit into a certain mould. But the right environment will value you for who you are, not who you think you need to be. So the advice would be to focus less on external expectations and more on becoming someone you’re genuinely proud of.

And probably spend a little less money on plane tickets.

If this conversation had a soundtrack, what song would be playing in the background?

“Ring of Fire” by Johnny Cash.

There’s something about it that captures a bit of tension and energy, which feels appropriate. These kinds of conversations can be slightly uncomfortable, but in a good way.

If we were building out a wider playlist, it would probably move between Radiohead, Leonard Cohen and Johnny Cash. Something with depth, a bit of edge, and not too polished.

Thank you, Nicole, for sharing your perspective. It’s a reminder that progress doesn’t come from perfectly worded statements, but from people who are willing to challenge expectations, shape meaningful conversations and build something better.

Curious to hear more? Explore the rest of our My Seat at the Table series on our blog and discover the voices shaping what comes next.