Launch and grow a card programme that delivers loyalty, revenue and scale.
Bringing a card product to market is more than a technical project, it is a strategic growth decision. From defining your objectives and choosing the right card model to selecting partners, processing infrastructure and BIN sponsorship, every choice shapes your long-term success.
The Card Issuer’s Guide to Happiness is your practical playbook for launching, scaling and future-proofing a strategic card programme.
Whether you are a bank upgrading legacy systems, a fintech entering issuing, or a brand embedding financial services, this guide helps you move forward with clarity and confidence.
Inside the guide:
- How to define your card strategy and minimum viable product
- The payment processing value chain explained
- Build, buy or partner: choosing the right route
- How BIN sponsorship accelerates time-to-market
- The roles of programme manager and processor
- A six-phase launch framework for successful go-live
- How to future-proof your programme for growth
