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Embedded Awesome

How embedded payments are changing the game

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Embedded finance revelations with Christoffer Malmer, Head of SEB Embedded

Embedded finance is the unsung hero of financial transactions. With guest Christoffer Malmer, we are all set to sing its praises.

Listen to the episode to hear:

  • Who is getting embedded finance right
  • How to earn customer trust even in “invisible transactions”
  • How banks and fintechs can leverage new technologies and avoid the pitfalls

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Meet the guest

Christoffer Malmer

Head of SEB Embedded

Christoffer is the head of SEB Embedded, an in-house startup at SEB dedicated to commercialising Banking-as-a-Service (BaaS). The BaaS platform was born and developed in the SEB innovation studio SEBx.

Prior to joining SEB in 2011, he spent nine years at Goldman Sachs in London where he was made Managing Director and head of the European Equity Research Team in 2007, covering Financial Institutions. In 2009, he moved back to Sweden and spent two years advising Arrowgrass Capital Partners on investments in Financial Institutions.

Follow Christoffer on LinkedIn.

Christoffer Malmer profile

Meet the host

Meet the host

Denise Johansson is the Co-Founder and Co-CEO of Enfuce, the first fintech in the world to put payment processing in the public cloud. Denise is a dynamic female innovator and leader with almost 20 years of experience in the payment industry.

Denise, whose expertise has been recognised by several initiatives including InspiringFifty, has helped numerous European fintechs and financial institutions enter new markets quickly with safe, secure, and scalable card products. She is committed to encouraging more women into fintech, inspiring them to set bold goals and work towards them.

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