Enfuce Redefines B2B Brand Activation With the Launch of Exclusive Island Experience
Welcome to Enfuce Island—where B2B branding finds its soul.
Helsinki, Finland, 3 June 2025 – Enfuce, the modular and scalable issuer processor, is redefining what brand storytelling looks like in B2B fintech with the launch of Enfuce Island—a real, physical island nestled in the Nordic serenity of the Åland archipelago. This bold initiative is more than a location. It’s Destination: Enfuce—the culmination of a brand built on clarity, creativity and connection.
Enfuce Island is not a retreat. It’s rethinking human connection and business collaboration. A fully immersive brand experience that brings Enfuce’s “Happiness built in” promise to life in breathtaking detail. Here, the intimacy of a wood-fired sauna meets the precision of an ABM strategy. A captivating Nordic seascape becomes the setting for high-impact conversation and visionary thinking. Every detail—from custom ceramics and locally sourced sauna soaps to the curated textures of hand-knit wool socks and bespoke branding elements—is designed to make the Enfuce identity not only visible, but deeply felt.
Enfuce prides itself on its expertise and attention to detail – more than just a payments platform, it leads with vision and authenticity, giving its clients the feeling of calm and confidence to have their payment programs in the very best hands. A sensation known as “that Enfuce feeling”.
Enfuce island is designed to evoke and amplify that same feeling of calm and serenity – giving the perfect platform for workshops and deep conversations, to shape the payment experiences of tomorrow.
Positioned as an exclusive, invitation-only brand encounter1, Enfuce Island is purpose-built for B2B decision-makers. It reflects the marketing world’s increasing appetite for authenticity, depth, and emotion-led storytelling. The island serves as both a home to spark payment innovation and sanctuary—where prospects, and partners engage in a narrative of meaningful connection, surrounded by natural beauty and intentional design.
Vanessa Schotes, Chief Marketing Officer at Enfuce, says:
“Enfuce Island is a strategic move to elevate how we engage our most valuable audiences. In a space where differentiation is increasingly difficult, Enfuce Island gives us a competitive edge by deepening customer intimacy and accelerating deal velocity through experience-led ABM. It’s about turning brand affinity into business outcomes—where every moment is designed to drive engagement, trust, and long-term growth. In a crowded market, category-defining brands don’t follow trends—they create destinations.”
Nicole Heringer, VP of Brand and Communications at Enfuce, adds:
“This island is our brand realised into a dynamic physical form. Every curated element—every mug, every thread, every scent—reflects the detail and intentionality that define how we think, act, and serve our customers. We’ve taken the immersive quality of premium B2C activations and applied it to B2B with purpose and precision. This is immersive, experience-led marketing that turns brand storytelling into authentic brand living.”
With its blend of Nordic nature, sustainable design, and cutting-edge marketing strategy, Enfuce Island stands as the ultimate expression of what Enfuce has always been: not “just” an issuer-processor, but a partner and not just a brand, but a feeling.
ENDS
For more information: enfuce@hardnumbers.co.uk
Notes to editors
1 Attendance is governed by Enfuce’s hospitality and engagement policies, ensuring full alignment with anti-bribery standards and client codes of conduct.
About Enfuce
Founded in 2016, Enfuce is a female-founded and led company with a unique vision: to bring the brightest minds and the best technology together to break down the barriers to prosperity.
As a leading global card issuer and payment processor that merges innovation, security, and expertise to create modular, cloud-based payment processing capabilities, Enfuce is one of Finland’s most valuable scaleups, and is the first financial service provider in the world to be PCI-DSS certified while running its service in the public cloud.
By focusing on collaboration, Enfuce is able to efficiently provide customers with cutting edge features – offering in-house experts and white labelled technology to help companies create scalable payment solutions with ease. Supporting debit, credit, prepaid, gift, fleet and fuel card programmes in any form – for consumer, commercial and B2B applications – Enfuce’s no-nonsense approach helps customers create bespoke payment solutions that are flexible, scalable and secure.
Holding an Electronic Money Institution (EMI) licence from the Finnish FSA and from the UK’s Financial Conduct Authority (FCA), enabling operations across Europe and the UK, Enfuce’s PCI-DSS certified platform guarantees 99.999% uptime, global scalability, and card scheme connectivity, supporting various card programmes and integration with digital wallets. Enfuce has raised €68.5 million in funding rounds, showcasing its industry leadership with recognitions like Visa Fintech Fast Track and Mastercard Lighthouse Development Program participation, as well as winning prestigious awards, such as the 2019 PayTech Award for Best Payments Solution, 2022 FF Award for Mobile Payments and the 2023 FF Award for Authentic ESG. Propelled by the forward-looking vision of its Co-CEOs and Nordic ingenuity, Enfuce is set to expand globally, shaping the future of payment solutions.
