Destination Enfuce: Where bold ideas take shape. Literally.

By Linda Essén, Regional Marketing Director and Nicole Heringer, VP of Brand and Communications.
What if your brand was not just something people saw or heard about, but something they could actually feel and experience?
At Enfuce, we believe the best stories are the ones you live. This is how Destination Enfuce came to life. An experience that is as authentic to the Enfuce brand and evokes the same emotions and satisfaction of being an Enfuce client that is set against the stunning natural backdrop of Åland, the place where Enfuce itself was born.
This is not your average B2B marketing campaign. It is a full brand activation and living expression of the Enfuce brand, shaped by the creative vision of Linda Essén, Regional Marketing Director, and Nicole Heringer, VP of Brand and Communications. Two marketers who, alongside Enfuce CMO Vanessa Schotes, dared to ask a simple but powerful question and bust through the conventions of B2B marketing and thing big in order to take ABM and brand activation to the next level so we asked… what if…?
From bold question to bold reality.
“After a management offsite in the Åland archipelago, Vanessa came back eager to discuss our brand and ABM planning and rounded it off with an unusual question – what if Enfuce was a place, and what if that place was our very own island?”, says Nicole. “Could we take our ‘happiness built-in’ promise, that feeling of calm, confidence and genuine human connection, and turn it into a real-world space?”. Between visits to the island location and planning sessions, what started as a CMO’s challenge to the team, became a bold and exciting reality.
At Enfuce, we have always believed B2B marketing should be just as human, emotional and creative as anything you see in the B2C world. People make decisions. People remember how you make them feel. Enfuce Island and the over-arching Destination Enfuce narrative was born from that belief.
For Linda and Nicole, the goal was not just to create a one off brand activation. It was to create an atmosphere where partnerships grow stronger, ideas spark freely, and decision-makers can slow down to truly connect.

Why Åland? Because home matters.
For Linda, the location just made sense.
“Enfuce was born here. Åland is not just a dot on the map. It is who we are,” she says. “The simplicity, the nature, the quiet confidence, the way people connect. That is all baked into our DNA.”
Finding an island that matched the requirements was an adventurous journey, But the island found provides the perfect balance of a truly unique and remote place full of tranquility with the connectivity and accessibility that allows people to connect.



The feeling is in the details.
Destination Enfuce was never about big shiny objects. It was about the little things. The handmade ceramics. The locally knit wool socks waiting for you in your cabin. The Finnish sauna overlooking the sea. The scent of the forest. The sound of the waves.
“We wanted every single detail to feel like Enfuce,” Linda says. “Not just logos everywhere. Real warmth. Real thoughtfulness.”
Because community matters, they partnered with local Åland businesses to bring it all to life. The island experience was built with the same care, partnership and human touch that Enfuce brings to its customers every day.
“At the end of the day, this is how we approach everything we do,” Nicole adds. “Whether it is a product launch, a customer meeting or a stand at Money20/20, people should walk in and instantly feel what makes Enfuce unique.”

The launch that wasn’t really a launch.
When it came time to reveal Destination Enfuce, the wider campaign that Enfuce Island is the cornerstone of, there was only one place that felt big enough. Money20/20 Europe.
But there were no flashy gimmicks. No sales pitches. Just that same Enfuce feeling brought to the middle of one of the busiest fintech shows on the planet.
There was an actual Finnish sauna on the stand, where our co-founders held real conversations instead of canned interviews. The scent of fresh-baked cookies filled the air. Mocktails with Nordic botanicals were served. People stopped. They breathed. They smiled.
“It was not about being loudest or the biggest or having the coolest giveaways. It was about being real,” says Nicole.

Why it matters.
Enfuce Island is not just a beautiful island. It is proof that B2B brands can do things differently. Emotion matters. Experiences stick.
In a digital world, physical moments feel more powerful than ever. The strongest partnerships are not built on technology alone. They are built on trust, care, and the courage to be a little bit bold.
That is happiness built in.
Want to experience it for yourself? Step into the world of Destination Enfuce here.