MyEnfuceJourney – Seeing Challenges as an Opportunity to Learn

#MyEnfuceJourney – Behind the delivery of happiness

Welcome back to #MyEnfuceJourney, where we shine a light on the awesome individuals driving Enfuce forward and explore the journeys that brought them here.

At Enfuce, our people are the secret sauce behind our success. They’re not just part of the team—they’re the ones making magic happen, turning Enfuce into a place where passion, progress, and a whole lot of awesomeness come together.

In this episode we’re excited to speak with Trey Tran, our Growth Marketer here at Enfuce.

Read on to discover how our exceptional Enfucers create and deliver happiness, driving industry-wide change.

Hi Trey, can you give us a brief introduction to your role at Enfuce?

Hi! As a content marketer at Enfuce, I oversee the Inbound Demand & Lead Generation process. I also manage our marketing tech stack to ensure data flow and reliability during KPI reviews. This will enable us to identify growth areas, come up with new ideas and conduct testing effectively.

What first brought you to Enfuce?

I’ve shared this story with almost everyone who asked! After my conscription ended in 2021, I came across a new LinkedIn job post for a Growth Marketer/Martech Manager position at Enfuce. The description perfectly matched my expertise, so I immediately applied. I’m sure I was the first applicant because the post was only live for 10 minutes!

The interviews confirmed my positive impression of Enfuce as a young, fast-growing, and ambitious environment—which I absolutely love! My first weeks were filled with meeting new colleagues, all of whom were welcoming and considerate. Fast forward three years, and I still feel the same way.

How would you describe Enfuce in 3 words?

Collaborative, ambitious, and fun!

What has been the most memorable moment/achievement during your time here?

As a young Finnish company aiming to make a mark in the global financial industry, we’ve faced our fair share of challenges. The most memorable one had to be the launch of Enfuce’s new brand in 2023.

This launch coincided with Money20/20 in Amsterdam – one if not the biggest conferences in the industry and we wanted to make a bold statement about the new and refreshing Enfuce brand at the event. The effort the whole Marketing team put into this launch was immense, and it was incredibly heartwarming to see the new brand get a great reception, firmly establishing our name among major global payment processors.

Can you describe a challenge you faced while working here and how you overcame it?

I see every challenge as a new learning experience and opportunity to try out new things. Let’s be honest, the last few years have not been the best for the global economy or the industry, posing the question of how we can still generate demand and interest in our business during economic turmoil.

The answer lies in the collaboration among our Marketing, Sales, and Product teams. I am incredibly proud of our efforts to establish a clear set of KPIs and detailed methods for reporting and monitoring the performance of each channel. This practice is crucial for recalibrating budgets and setting priorities.

Looking at our company values (rich collaboration, smart people, beyond expectations, value creators) which one resonates with you the most and why?

I think you already know that I highly value the rich collaboration at Enfuce! There’s a saying in our company that goes, ‘The best thing about Enfuce is Enfucers’—everyone is so humble, fun to work with, and open to new ideas. As we continue to grow, I hope this remains one of the core values we build upon.

Looking ahead, what are you excited about in the future?

To keep on doing what I’m doing – experimenting with new strategies, and exploring new avenues to bring Enfuce’s values to even more customers.

And that’s a wrap! Today, we shared another inspiring journey of someone’s path to Enfuce. Eager to learn more about how Enfucers navigate the ever-shifting landscape of the payments industry together? Then check out the other Enfucer stories and how they embrace change and innovation in payments.